WELCOME TO WAHL MEDIA Founded in 1986, Wahl Media provides media buying services to direct advertisers and advertising agencies. Our goal is to help our clients run the most effective advertising campaigns at the most competitive prices. THE PROCESS You'll work with Wahl Media to develop a preliminary plan that includes campaign objectives, target market definition, gross rating point (GRP) levels and media strategies. RESEARCH Both Nielsen and Arbitron surveys provide ratings data. Also available is Media Audit qualitative data - a local market, multimedia audience survey of television, radio, newspapers and cable TV - with over 450 qualitative target items for each rated medium's audience.